Ads From the World: Trelawny, Jamaica

Part of my lack of updating, aside from focusing on school and being without a functional laptop, was because I took a quick trip to Trelawny, Jamaica. Since I am Jamaican-American I love the chance to go back to my family’s “homeland” as much as possible. While this recent trip was planned prior to my unemployment, it came just in time to forget about my unemployment. As I was going to Jamaica primarily for my cousin’s wedding, my advertising bulb turned on and I thought about capturing some of the ads on the island. I didn’t want to pull some American generated ads displayed in Jamaica. Instead I wanted to see ads brands created to communicate with Jamaicans, photograph them, and blog about them for you all to see. From the street to the club and from the well known brands to the unknown I grabbed as many ads that my camera could catch.

To take a look at the ads from a different world for yourself, visit the Facebook album!

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Trelawny Pepsi Ad Image: Danielle Salmon

Sea Life’s RAINCAMPAIGN

One of my favorite things about marketing is the creative concepts that a brand can take with a unique campaign. It’s a great way for a brand to creatively communicate to an audience and if executed properly, it can bring in loyal followers. A new campaign that has caught my eye is the RAINCAMPAIGN by FRESH GREEN ADS for Sea Life of Scheveningen. FRESH GREEN ADS is a green media agency that provides clients with media that has little effect on the environment. To create such environmentally friendly outreach, FRESH GREEN ADS has to be exceedingly creative and resourceful. For Sea Life, the 30 year old European aquarium and wildlife attraction, FRESH GREEN ADS created a street campaign thrives in the cold and storming winters and spring of Europe. Embracing the gloomy season, the RAINCAMPAIGN puts the Sea Life ad on the streets of Scheveningen, but they don’t appear until it rains. Throughout the dry days the print is nonexistent, but in the midst of the rain the ad appears to remind people to visit the aquarium. It is quite possibly the only reason people may begin anticipate the rain.

To check out the campaign, click the video below.

Sea Life RAINCAMPAIGN

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RAINCAMPAIGN Videos: FRESH GREEN ADS