Kate Upton is Having the Best Week Ever

Well maybe not ever, but it’s probably the best week this month. Aside from being announced as the cover model for Sports Illustrated’s swimsuit magazine on Monday, supermodel Kate Upton just landed a commercial deal with Carl’s Jr. & Hardees (aka Carl’s Jr.). The 19 year old Michigan native is the beauty in the upcoming commercial for Carl’s Jr.  Southwest Patty Melt (below). Since the 70+ year old restaurant chain has positioned its U.S. commercials heavily to men, incorporating some of the country’s hottest women has always been a focal point in their ads. Previous faces have included Kim Kardashian and most recently Gizem Mimec (Ms. Turkey). Now that Kate is the cover girl of Sport’s Illustrated swimsuit edition, it looks like Carl’s Jr. pulled the year’s best woman for the new job.

To create the ad, Carl’s Jr. agency 72andsunny went to IMG Models (New York) to negotiate a deal of Kate working for the fast food restaurant chain. Although the commercial won’t air until late this month, both Carl’s Jr. and 72andsunny have dropped the behind the scenes video (below) to get you amped for the finished product. What you get from the sneak peak is more than Kate eating the burger, but a look at the strategy to create the spot. To tell the story of the all American style patty melt, 72andsunny gives you a 50s inspired commercial set at a drive in movie theater. Kate came into play primarily for her sex appeal, but also because of her “American qualities” that were evident during her work with Guess back in 2010. Combine it all together and you can drool over Kate as she seductively eats the spicy patty melt with jalapenos atop a vintage car from various angles. Filmed in Los Angeles, Glenn Cole, Chief Creative Officer at 72andsunny, explained that “if Kate Upton is not giving young hungry guys what they want, I don’t know what young hungry guys want.”

So what do you think, the does the sneak peak look hot or not?

Behind the Scenes: Kate Upton Commercial for Carl’s Jr. & Hardee’s

“Behind the Scenes: Kate Upton Commercial for Carl’s Jr. & Hardee’s” image and video: Carl’s Jr. YouTube Channel


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February 2012
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