This past weekend I went to Unique LA, an independent design showcase at the California Market Center, to get an up close look at the merchandise and work of some of LA’s local businesses. From artwork to furniture, Unique LA brought a plethora of unique items into one locale. Prior to stepping onto the penthouse show floor I ran into a woman on the elevator with whom I had a casual conversation. In the short seconds from the lobby to the 13th floor we briefly talked about a few things; to be honest, I only heard bits and pieces of what she said because I was distracted by
her cool shirt. While drifting in and out of listening she invited me to check out booth of the company she worked for, The Cooler Collective (right). After parting ways, I thought to check it out. Somewhere in the turns and confusing silos of the event I finally found them. The Cooler Collective had their graphic tees on display at their nicely light and well staged booth. When looking through their merchandise of shirts, mugs, and pillows I fell in love with each one of their shirts. I was drawn to the “Live Run LA” (bottom) mainly because of its reference to Tupac’s track “To Live and Die in LA” and bought it right there. I flipped through the look book of merchandise and saw so many shirts that I wanted to get right there such as “Yeezy Taught You Well”, “Nails Done”, “Wonderland”, “Geek Row” (below).
The Cooler team was so cool and proud about their work (which is often rare) that I felt like I had to know more about them. After scrolling through their website, I found that The Cooler Collective started out September 2010 in LA and their team of designers and creative minds have been coming together to make shirts that turn heads and make people laugh. With over 200 products of tees, hoodies, and posters, The Cooler Collective is the company to go to if you’re looking for that shirt that represents you, hip hops hottest tracks, or simply funky art. All in all, The Cooler Collective has something that will catch the eye of the individualistic consumer. With a goal of creating progressive merchandise and the motto “Keep it Fresh”, it is easy to say that when you wear their shirts or drink from their mugs you’ll be feeling fresh to death.
To check them out or to add them to your collection, visit them online.
The Cooler Collective
The Cooler Collective Facebook
@TheCooler
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