Archive for the 'Brands' Category

06
Mar
12

Oreo Shares it 100th Birthday with You!

Today marks the 100th birthday of Oreo cookies. That’s 100 years of twisting, licking, dunking, and chowing down on Nabisco’s tuxedo style sandwich cookie. To bring in the big day in a big way, Oreo is encouraging the world to make their life a little less serious and “celebrate the kid inside” of them. To do so, Oreo is creating exciting moments around the world through large scale events. Oreo events include a flash mob with a performance by Lady Antebellum at The Grove in LA, fireworks at China’s Shanghai Bund, an Oreo inspired playground in Indonesia, a piñata party in Venezuela, and so much more. If you’re unable to make it to one of the events, you can still participate online. Over the net, Oreo is letting you send a bag of cookies to someone you love, share your own Oreo photos, play in the Oreo Arcade, and so much more. To keep along with the tagline, you can even go to Oreo’s Facebook page and share your own story about how you let your inner child shine. With the “Million Moments Meter”, Oreo tracks all the memorable moments submitted so the entire world can share in all the great Oreo moments people have. It’s a big birthday for the cookie and having events both live and online is a great year to get the celebration in swing!

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Oreo 100th Birthday Image: Oreo Website

29
Feb
12

Fat Fat Attack: Hook Burger

I recently asked my Facebook followers the question if you had one thing to eat for the rest of your life what you would chose. If you thought like me, the assumption would be responses like “pizza” or “filet mignon”. Instead, my awesome followers said good old “salmon”…eh, and a chameleon too. While they’ll live on fish and reptiles, if I had the choice it would be cheeseburgers—and maybe a Hook Burger.

My friend Ajay and I caught wind of a new burger joint and I really dig it. Hook Burger, founded by Brent and Bruce Reichard, is the sister restaurant to The Habit. The difference between The Habit and Hook Burger is that Hook Burger is a bistro inspired restaurant with quick casual dining prices. Their tag, “fine dining in a bun” hits it right on the head. The food oozes of quality, freshness, and pure delicousness (yeah I made that up) and it’s all at a reasonable price. If you think the restaurant sells only beef burgers and fries think again. You can get chicken sandwiches, tuna melts, salad, coleslaw, onion rings, beer, and wine. I got the Prime Burger with sweet potato fires (right). It was so good, juicy, full of flavor, and the fries were amazing! I absolutely loved it. Plus the employees are so cool and nice it doesn’t feel like you’re in restaurant. Even better is that the atmosphere of the spot has an open and relaxing vibe that you don’t feel the need to leave immediately when you finish. Currently they have locations in Oxnard and Burbank, and are opening a spot in Pasadena. If you have the chance to go to the bistro, I highly recommend it. The food is good, the staff is great, and the setup is perfect especially with summer coming up. If you haven’t done so already try it out for yourself, you just might get hooked!

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Hook Burger image: Danielle Salmon

28
Feb
12

Sprinkles Cupcakes Brings You Ice Cream and 24-Hour Dessert!

If you ever want to see a smile on my face, give me dessert. Want to see me look like the Cheshire cat then give me a big cupcake—red velvet to be exact. I was first introduced to distinctively delicious cupcakes when my friend Leticia took me to Sprinkles Cupcakes in Beverly Hills, CA. Since its start back in 2003, Sprinkles has become a national phenomenon thanks in part to great publicity. With support from celebs like Tyra Banks, Katie Holmes, Barbara Streisand, and being featured in major publications the brand has popped up everywhere and has become the leader in the cupcake craze. Minus about 1 inch of too much frosting the cupcakes are great. Add atop of that a cute and open store environment and you’re set. So when I saw the news about the company developing a convenient purchasing machine and expanding its product line to include ice cream I felt like I hit the jackpot!

Next door to its Beverly Hills location, Sprinkles is introducing the 24-Hour Sprinkles. The brightly colored ATM style machine (right) will dispense cupcake mixes, cupcakes, and apparel to anyone itching for that quick sugar fix at any time of the day. The unique invention is a great way to give people what they want and allow them to avoid the long, yet worthwhile, wait. Directly next to 24-Hour Sprinkles, Sprinkles Ice Cream (below) will sell hand-crafted ice cream alongside waffle cones, sundaes, homemade toppings, and freshly baked cookies. While the debut date hasn’t been announced yet, I can image the stores will be up and running just in time for summer. The addition of the dispensary and creamery next to the original Sprinkles makes it quite possibly the tastiest block in the 90210.

To check them out yourself, you can visit them in store or online!

Sprinkles Cupcakes, 24-Hour Sprinkles, & Sprinkles Ice Cream
9635 Santa Monica Blvd.
Beverly Hills, CA 90210
24 Hour Sprinkles Facebook
Sprinkles Ice Cream Facebook

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Sprinkles Cupcakes images: 24-Hour Sprinkles Facebook page

 

 

 

23
Feb
12

Mothers Have a New Campaign Against Drunk Driving

In 2000, The Economic Impact of Motor Vehicle Crashes put out a remarkable stat that stated, “Every minute, one person is injured from an alcohol-related crash” (via MADD). Interestingly enough, that stat only tells the beginning of the story and rarely translates much about what happens as a result. With information such as that and much alike, the folks at Mothers Against Drunk Driving (MADD) in the Emonton, Canada area took action. The Irving, Texas based non-profit organization has worked to instill a stricter alcohol policy and prohibit drunk driving since 1980 and now has a print campaign and video to get their message out.  Working with the Canadian full service agency FREE (formerly McRobbie Optamedia), MADD was given the Stick Family Campaign. In the new endeavor, MADD shifts focus from drunk drivers and focuses on the family of those affected. The campaign makes use of the decal stick figures you find on the back of vehicles and animates them to illustrate what happens after a tragic event has occurred. What makes this an interesting campaign is that when we tend to think of drunk driving we usually reference the driver and the person injured, this campaign makes you take into consideration the relatives who lost a loved one. The campaign is designed to make you think critically about a serious situation because, as the commercial shows, it has long and devastating effects.

MADD Edmonton & Area: Stick Family Campaign

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MADD Edmonton & Area: Stick Family Campaign images: Ads of the World
MADD Edmonton & Area: Stick Family Campaign video: FREE Vimeo Channel

16
Feb
12

Nicki Minaj & Ricky Martin for VIVA GLAM’s Global Campaign

MAC Cosmetics just launched a new global campaign for its VIVA GLAM product line. As the backbone to the MAC AIDS Foundation, VIVA GLAM’s limited edition makeup line donates every cent of its sales to the MAC AIDS Fund which helps support those living with HIV/AIDS and educating people on how to prevent the spread of the disease. To bring awareness to the campaign and the products, MAC pulls in popular celebrities as the ambassadors of their bold line. Since the start of the foundation and campaign in 1994, ambassadors have included RuPaul, Pamela Anderson, Sir Elton John, Missy Elliott, Dita Von Teese, and Christina Aguilera. This year, that roster will include rapper Nicki Minaj and singer Ricky Martin. With its newest ambassadors, VIVA GLAM introduced Nicki Minaj’s pink lipstick ($14.50) and Ricky Martin’s lip conditioner ($15.00) to U.S. stores February 15th and internationally next month.

John Demsey, Chairman of MAC AIDS Fund and Group President of Estee Lauder Companies (parent of MAC Cosmetics) explains that the foundation has raised over $235 million from the sales of VIVA  GLAM to date. The primary goal with Nicki and Ricky at the forefront is to raise at least $250 million by this July. VIVA GLAM selected the two musicians as the face of this year’s campaign due to their connection to the cause. Since 2009, over 2 million people in Latin America are living with HIV and the Caribbean is the second most affected region with people between 15-24 years old affected. Ricky and Nicki’s Latin American and Caribbean heritage (respectively) make them perfect to represent the brand, speak on behalf of the campaign, and connect with a new generation in order to motivate education and change.

I like this campaign because it utilizes two icons to generate product sales which will benefit others. By selling the VIVA GLAM products, the MAC AIDS Foundation can support its programs and grants that offer HIV tests, nutritious meals, free beauty tutorials to make people living with the disease feel better, and shelter for homeless people with HIV/AIDS. Together, Nicki and Ricky are creating buzz by taking to press releases, social media (below), and interviews to help fight the stigma associated with HIV/AIDS. With the campaign’s print ad (above) shot by renowned photographer David LaChapelle and a behind the scenes video, VIVA GLAM brings you directly into the campaign and the foundation so you can be part of the change—one bold lip product at a time.

Nicki and Ricky for M∙A∙C Viva Glam Behind the Scenes

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Nicki Minaj Tweet image: Nicki Minaj Twitter
Ricky Martin Tweet image: Ricky Martin Twitter
Viva Glam Ad: Temptalia.com
Nicki and Ricky for M∙A∙C Viva Glam video: MacCosmetics YouTube Channel

13
Feb
12

Target’s Ad Puts the Fans in The Grammy’s

I’m not a fan of taking the bus because I run into too many crazies and I’m trapped trying to ignore them until my stop. Worst of all is when there’s someone who sings and won’t shut up; it makes me want to slap them with a bag of bus tokens. But when I saw Target’s commercial for The Grammy’s I put aside my dislike for the locos on my MTA ride—temporarily. Portland based ad agency Wieden+Kennedy (W+K) created a musically themed campaign for the discount retail chain that I adore! Having a tagline of, “Fans who know [musician name here] best know the best place to buy the album”, W+K pulled some of the musician’s vocally gifted fans and put them in a commercial. While W+K created multiple spots for the campaign, my frontrunner is the “Rolling in the Deep” ad (below) inspired by Adele’s hit. In a flash song style, W+K lets a young girl and an outstanding set of backup singers sing the British songstress’ 2010 breakup hit on, you guessed it, a bus. The adorable 11 year-old whose chops catch your attention is Denise Bestman (right) of the elementary school chorus from Public School 22 (PS22) of Staten Island, NY.

PS22’s 64 student singers received nationwide attention when they closed the 2011 Academy Awards. Denise’s vocal ability was seen then and most specifically when she sang the “Rolling in the Deep” track with the PS22 choir (below). It was that video that had Target and W+K put her in the commercial. Seeing as she is a talented singer who may be on track to a musical career, being featured for such a big brand during music’s biggest night is a great opportunity and offers significant visibility for the teen. Working with Denise in the promotion Adele’s albums through Target was a great idea and it lives up to the simple and straightforward message of the commercial. You have a fan, you have vocal ability, you have the track in mind, and Target as the locale for purchase at the end of it all. It’s easy to grasp and that’s all that is needed for Target to get its point across. It instills in music lovers the idea that because Target can make such a great ad, maybe it is the place to buy music. On top of that, you don’t see similar commercials from big box retailers like Wal-Mart suggesting you buy music from them. Interesting…

The only thing that was missing from this commercial, the only thing I wanted, was a download of the fan’s full cover in the Target spots. If Target had it so people could download the cover sung by the fans, I feel like the commercial would have left the TV medium and could truly become a music campaign. Especially having the song available on the Target site would have been a great way to get more traffic to the company website and to show that Target really understands both music and the wants of music lovers. This says to me as the music aficionado that even though Target sells music, it’s willing to give me access to an exclusive track just for visiting the site.  And what music lover doesn’t want free music?

Now that this spot is out, I just pray that more people won’t start singing on the bus in hopes of having the same luck as Denise. If they do, my bag of tokens won’t be far.

“Rolling in the Deep” Ad

PS22 Chorus “Rolling in the Deep”

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Target “Rolling in the Deep” image and commercial: Target YouTube Channel
PS22 Chorus “Rolling in the Deep”: agreggofsociety YouTube Channel

12
Feb
12

The Cosmopolitan of Las Vegas Brands Boheiman Rhapsody Back to Life

As I typed this, I watched Adele take stage and sing her surgically restored vocal chords out to my content. In between her performance and those I could do without I caught the commercials. I have a fond inclination to them as I believe the brands that pay for spots during the show will (should) make a sincere effort to have some sort of music theme associated with them, and I wasn’t let down.

The first musically inspired commercial that I fell head over heels for was for The Cosmopolitan of Las Vegas. The newest hotel to the Vegas Strip, The Cosmopolitan boasts of its luxuriously edgy and unique persona that has exquisite taste in the hottest music. I’ve been in love with this hotel and dying to stay there since reading about their development, ventures, and marketing in articles from PR Newswire and interviews with CEO John Unwin. Aside from their architectural and design appeal, what has made them stand out since their grand opening back-slash New Year’s Eve party to today, is their concert roster of the biggest in music. Artist who have performed on The Cosmopolitan stages include Adele, Jay-Z & Kanye West, Coldplay, Stevie Wonder, Deadmau5, Mayer Hawthorne, the Smashing Pumpkins, and so many more. So for them to have a music spot during the Grammy’s is a seamless fit.

For their commercial during the 2012 Grammy award show, The Cosmopolitan went to their advertising agency Fallon (Minneapolis). The folks at Fallon are the same creative team that created the “Just Amount of Wrong” campaign to debut the brand in 2010. Falling right in line with the campaign, Fallon created the “Let Go” commercial: 61 seconds of Queen’s 1975 legendary “Bohemian Rhapsody” poolside at The Cosmopolitan. While I thought Mountain Dew would be the only brand to successfully use this song, The Cosmopolitan did a great job at it using it so effectively that it branded the song back to life (just dropped a SLTF term there). Basically, the song hadn’t been used properly by a brand in over a decade until The Cosmopolitan brought (branded) it back to life for their compay. Using the lyrics to the song as the script for the spot, the commercial evolves from the dark, mysterious, and sexy commercials it initially made to give you a bright, humorous, and still sexy commercial. The angry trio of men (above), the high note hit by the young gentlemen, the crowd breaking out into bits of the song, and the gorgeous view of the sunlit hotel are perfect and come just in time for summer. What is left unknown after watching the spot is exactly what happens when the woman leaves after opening her note. I can only pray that this commercial leads to a series of connecting spots that all tell the story through song. Building the brand this way only reaffirms The Cosmopolitan’s connection to music and reminds people to book a unique room with the hotel and to check out a concert. For myself, it’s motivation to finally save up the cash and road trip down with some friends to submerge in The Cosmopolitan experience that they entice me with in all their commercials. Adding it to my bucket list until then!

The Cosmopolitan of Las Vegas “Let Me Go” Commercial

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The Cosmopolitan of Las Vegas “Let Me Go” image and commercial: The Cosmopolitan of LV YouTube Channel




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